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Services Operations and Growth

Operations and Growth.

We set up and train. We build your growth engine and teach your team to drive it.

Online operations, CRM, acquisition and retention, built inside your own tools with your own people. Every project ends with training and hypercare, so your team owns the machine when we step back.

Six steps, every time. Then it runs without us.

  1. 01Audit
  2. 02Design
  3. 03Build with your team
  4. 04Train
  5. 05Hypercare, 2–4 weeks
  6. 06Handover

You name an owner for each area on day one. They build with us, train with us, and take the wheel at handover.

B1Online Operations Setup

For
New entrants getting ready to go live, and operators whose daily online operation runs on firefighting.
Typical length
6–10 weeks

Your site and app run on a clear daily rhythm: what goes live, when it goes live, and who checks it.

What you walk away with

  • Operations audit of site, app, promotions and support
  • Your own online operations manual
  • Daily, weekly and monthly checklists
  • Merchandising rules for key leagues, local football, specials and casino lobby order
  • Customer support playbook with macros in Amharic and English
  • Journey fix list for your tech team

B2CRM Setup and Lifecycle Programme

For
New entrants, and operators whose CRM is thin or ad hoc.
Typical length
8–12 weeks

Registrations become FTDs, and FTDs become regulars. The right message to the right player at the right moment, with bonus cost kept in check.

What you walk away with

  • Lifecycle segments: new, first deposit, active, at risk, lapsed, VIP
  • Six or more automated journeys, including welcome, second deposit, reactivation and big-match
  • 30+ message templates in Amharic and English across SMS, push, email and Telegram
  • Bonus policy with cost caps
  • 12-week campaign calendar
  • CRM playbook and team training

B3Player Acquisition Setup

For
Operators that need more first-time depositors at a CPA they can live with.
Typical length
8–12 weeks

A steady stream of new depositors at a known, improving CPA, with your own team running the campaigns.

What you walk away with

  • Channel mix across paid social, search, Telegram channels, SMS partnerships, creators and referral
  • Tracking plan for links, promo codes and events, verified once your tech team ships it
  • Landing page briefs and a first creative set in Amharic and English
  • Launch campaigns in your own ad accounts
  • Weekly optimisation, then training on setup, reporting and budget pacing

B4Retention and Loyalty Programme

For
Operators losing players too fast, or running VIPs without a real programme.
Typical length
6–10 weeks

Your best players stay longer and play more, through a VIP programme and promotions that ride the football season.

What you walk away with

  • Player value and churn analysis by tier
  • VIP tiers, perks and an account manager playbook
  • Loyalty mechanics (cashback, missions, free bets, leaderboards) with the bonus economics of each modelled
  • Season promotions calendar built around league starts, derbies, cup finals and holidays

B5Product and Promotions Assessment

For
Operators who want to know how their product stacks up against what Ethiopian players want.
Typical length
3–4 weeks

A player's-eye review of your sportsbook, casino and promotions, turned into a ranked backlog for your product team.

What you walk away with

  • Sportsbook review: market depth against local demand, odds benchmark, bet builder, cash out, in-play
  • Casino review: game mix, jackpots, virtuals, lobby layout
  • Welcome offer and promotions benchmarked against the competition
  • Player survey or small focus groups
  • Prioritised improvement backlog

B6Reporting and KPI Framework

For
Any team without one clear view of performance.
Typical length
3–5 weeks

One set of numbers everyone trusts, from GGR down to campaign CPA, and a meeting rhythm that acts on them.

What you walk away with

  • KPI tree from business goals down to campaigns
  • KPI dictionary with one definition per metric, from active player to NGR
  • Daily, weekly and monthly report templates
  • Dashboard specification for your BI team
  • Meeting rhythm guide and manager training

B7Betcraft Academy

For
Built into every Operations and Growth project, and available on its own for new teams.
Typical length
1-day workshops to 4-week programmes

Your team runs what we built. Training is how we keep our promise to set up, then hand over.

What you walk away with

  • Skills baseline before training starts
  • Modules in online operations, CRM, acquisition, promotions, reporting and support
  • Hands-on practice in your own tools
  • A practical assessment for every participant
  • Certificates, and playbooks that stay with the team

Keep building the play.

Need more than one? The Launch, Grow and Scale packages bundle services along the routes most operators take.

Tell us your market. We'll show you the first move.

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Based in Addis Ababa, Ethiopia.