Talk to people who have run the floor.
Betcraft is an Ethiopia-focused iGaming services company in Addis Ababa. We help international brands break into the market, and help local operators take a bigger share of it.
We help betting and gaming operators win in Ethiopia. Local market knowledge plus hands-on operating experience: we plan the business, build the growth engine and put the brand on the street.
The ambition: to be the first call for any operator that wants to enter or grow in Ethiopia.
Four things we won't compromise.
Local by design.
We know the Ethiopian player: football first, mobile first, sharp on price, and loyal to brands that feel local. Every plan is written for this market from page one.
Operators, not observers.
Betcraft is led by people who have run marketing and country operations. We advise where advice is needed, then roll up our sleeves to set up, train and deliver with your team.
Strategy to street.
One partner from the first market study to the launch-night party. The plan, the CRM journeys and the activation come from the same team, so nothing gets lost in handover.
Built to hand over.
We set up the systems and train your people to run them. Success is a client that keeps growing without needing us for the daily work.
Who we work with.
International brands entering Ethiopia.
Pan-African and global sportsbook and casino operators gearing up to launch. We take them from market entry and operational setup through launch and the first months of growth. They bring their own licence and platform.
Local operators ready to grow.
Operators already live in Ethiopia who want more FTDs, better retention, stronger promotions or a louder brand presence. We diagnose, plan, set up, train, and run the field marketing.
The standards we hold to.
Every client, every project, whatever the size.
- Every deliverable is reviewed by a second person before it reaches you.
- Every number has a source. Assumptions are labelled as assumptions.
- Amharic content is checked by a native speaker before you see it.
- Your data stays in approved folders, shared only with the people who need it, and is returned or deleted when the engagement ends.
- Nothing goes into production without your written compliance sign-off.
Tell us your market. We'll show you the first move.
Based in Addis Ababa, Ethiopia.