Three packages. The routes operators actually take.
Each one bundles the right services in the right order. Every package is scoped to your market position, and a written proposal lands within five working days of the first call.
Launch
- For
- International brands entering Ethiopia
- Length
- 4–6 months
From go decision to a live brand with depositing players, a working growth engine and a trained local team.
What's included
- A1Market Entry Assessment, or a lighter version if you've already decided
- A2Go-to-Market and Launch Strategy, with launch support
- A4Operational Setup Advisory
- B1Online Operations Setup
- B2CRM foundation journeys
- B3Player Acquisition Setup
- B6Reporting and KPI Framework
- C1Launch activation campaign, plus a C3 launch event
- B7Academy training for the local team
Grow
- For
- Local operators ready for the next level
- Length
- 3–4 months
Plug the leaks, fix the funnel, win back lapsed players, and leave your team trained to keep the momentum.
What's included
Scale
- For
- Operators after Launch or Grow, or anyone wanting a long-term local partner
- Length
- Ongoing, minimum 6 months
A senior local partner that keeps your numbers moving, month after month.
What's included
- A5Strategic Advisory Retainer
- ·Monthly CRM and acquisition review, with optimisation actions
- B6Monthly KPI review
- ·One activation or event every quarter
- C4Always-on influencer programme (optional)
- B7Quarterly Academy refresher
Side by side.
Add any optional service to a package at the package rate.
| Service | Launch | Grow | Scale |
|---|---|---|---|
| A1 Market Entry Assessment | Included | – | – |
| A2 Go-to-Market and Launch Strategy | Included | – | – |
| A3 Business Health Check and Growth Plan | – | Included | Optional |
| A4 Operational Setup Advisory | Included | – | – |
| A5 Strategic Advisory Retainer | Optional | Optional | Included |
| B1 Online Operations Setup | Included | Optional | – |
| B2 CRM Setup and Lifecycle Programme | Included | Included | Monthly review |
| B3 Player Acquisition Setup | Included | Optional | Monthly review |
| B4 Retention and Loyalty Programme | Optional | Included | Monthly review |
| B5 Product and Promotions Assessment | Optional | Included | Optional |
| B6 Reporting and KPI Framework | Included | Optional | Monthly |
| B7 Betcraft Academy | Included | Included | Quarterly |
| C1 Brand Launch and Field Activations | Included | One of C1 or C2 | Quarterly |
| C2 Below-the-Line Campaigns | Optional | One of C1 or C2 | Optional |
| C3 Events | Launch event | Optional | Quarterly |
| C4 Influencer and Partnership Marketing | Optional | Optional | Optional |
Only need one piece? Every service works on its own.Browse services
Not sure which package fits? Tell us where you are. We'll call it.
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Based in Addis Ababa, Ethiopia.