The local growth partner for sportsbook and casino operators in Ethiopia. We map the market, build the engine that turns sign-ups into FTDs, and take your brand to the street on match day.
Betcraft
Addis Ababa
Ethiopia is on our roadmap for next year. Where do we start?
Before you commit a birr of media budget, know the market you're walking into. Three first moves:
Registrations look healthy, but our FTD conversion is flat. What are we missing?
The leak usually sits between sign-up and first deposit. We'd check:
Kickoff is two months out. We want our brand wherever fans watch football.
Two months is enough to own match day. Here's the play:
You run a sportsbook or casino brand in other markets and Ethiopia is on the roadmap. We tell you whether to enter and how, stand up the local operation, and run the launch through the first months of growth. You bring the licence and the platform. We bring the market.
Launch package 4–6 monthsYou want more FTDs, stickier players, sharper promotions and a brand fans see on every street. We find where your funnel leaks, fix it alongside your team, and put your brand in front of players.
Grow package 3–4 monthsLaunched, growing, and want a senior partner in your corner every month?Scale package ongoing
Every plan starts here. None of them are copied from another market.
League starts, derbies and cup finals drive the promotions calendar, the CRM send times and every activation date.
Every journey gets tested on a phone, the way players bet: registration, deposit, bet slip, withdrawal, support.
Offers, CRM messages, support macros and street creative in both languages. A native speaker checks every line of Amharic.
It's where players talk, so we build it into CRM, customer support and creator deals from day one.
Shops, agents, bajaj branding and viewing venues, delivered through a vendor network we vet ourselves.
Players compare odds and offers hard, then stick with brands that feel like theirs. Win both and you win retention.
Sixteen services across three disciplines. Pick one, or run the full play with a single team, so nothing drops between the strategy, the CRM and match day.
We advise and plan.
The right plan for this market, before you spend a single birr.
We set up and train.
We build your growth engine and teach your team to drive it.
We plan and deliver.
Your brand on the street, in the fan zone and in the conversation.
Same five stages, whether it's a four-week audit or a six-month launch.
45 to 60 minutes on your goals, your numbers, your budget and your timing.
Scope, deliverables, timeline, team and fees in writing, plus exactly what we need from you.
Access sorted, a shared project group live, and a plan everyone has signed off.
A written status update every week, and a steering meeting with your decision maker every two to four weeks.
We train your team, hand over the playbooks, and stay close through 2–4 weeks of hypercare. Then it's yours.
Nothing goes into production without your written compliance sign-off.
No change to scope without a written change request.
Field work targets adults only. No promises about winnings, ever.
Based in Addis Ababa, Ethiopia.