Services Marketing
Marketing.
We plan and deliver. Your brand on the street, in the fan zone and in the conversation.
Activations, below-the-line campaigns and events, planned and run end to end through our own vetted vendor network. You get tracked sign-ups, fresh content, and a sharper plan for the next one.
How we run the street.
- Three quotes for every vendor booking, with the choice and the reason on record.
- Your budget sign-off before anything is booked, and your compliance sign-off before anything is printed or posted.
- Photo proof for every installation and placement, and a daily report from every field day.
- Adults only Promoters never make claims about winnings and never pressure anyone to deposit.
C1Brand Launch and Field Activations
- For
- New entrants launching the brand, and operators pushing sign-ups in new areas or around big fixtures.
- Typical length
- 4–8 weeks per campaign
Your brand in front of adult players where they already are: busy streets, markets, malls, fan zones and viewing venues. Every sign-up and FTD tracked.
What you walk away with
- Activation concept, booth and branding design
- Location plan, permits and a safety plan
- Promoters recruited and trained, with a code of conduct
- A field supervisor on site every campaign day
- Daily field reports with photos and video
- Post-campaign report: reach, sign-ups, FTDs, cost per sign-up
C2Below-the-Line Campaigns
- For
- Operators that want to be seen every day, right where players place their bets.
- Typical length
- 3–6 weeks, or always on
Visibility right next to the player: posters, point of sale, shop and agent branding, bajaj and vehicle wraps, merchandise.
What you walk away with
- Campaign plan timed to the football calendar
- Designs in Amharic and English
- Production with samples and quality checks
- Distribution plan by area
- Photo proof for every placement
- Spot-check audit and campaign report
C3Events
- For
- Brand launches, big football moments, VIP player care and partner relations.
- Typical length
- 3–8 weeks per event
Nights fans talk about the next morning: brand launches, derby and final viewing parties, VIP hospitality, press and partner events.
What you walk away with
- Concept, programme and detailed budget
- Venue, AV and screens, catering, security and hosts booked
- Guest list and RSVP tracking
- Minute-by-minute run sheet with a contingency plan
- Full on-site management
- Photo and video content, and a post-event report
C4Influencer and Partnership Marketing
- For
- Operators that want reach through local voices players already trust.
- Typical length
- 4–8 weeks, or always on
Campaigns with football pundits, creators, Telegram channel owners, media houses and clubs, with every partner tracked down to FTDs.
What you walk away with
- Vetted roster, checked for adult audiences, past brand work and reputation
- Contracts covering deliverables, usage rights and disclosure
- Content briefs, review and a publishing calendar
- Unique codes or links for every partner
- Results by partner, down to cost per FTD
Keep building the play.
- Business ConsultingWe advise and plan. The right plan for this market, before you spend a single birr.
- Operations and GrowthWe set up and train. We build your growth engine and teach your team to drive it.
Need more than one? The Launch, Grow and Scale packages bundle services along the routes most operators take.
Tell us your market. We'll show you the first move.
Based in Addis Ababa, Ethiopia.