Services Business Consulting
Business Consulting.
We advise and plan. The right plan for this market, before you spend a single birr.
Enter now or wait? Where is the next wave of FTDs coming from? How should the local operation run? We bring hard evidence from the ground and a sharp recommendation. You make the call.
A1Market Entry Assessment
- For
- International sportsbook and casino brands weighing a launch in Ethiopia.
- Typical length
- 4–6 weeks
A go or no-go call backed by evidence from the ground, with a Year 1 P&L and an investment range your board can sign off on.
What you walk away with
- Market entry report with a three-scenario Year 1 P&L
- Competitor benchmark: positioning, odds and margin, welcome offers, payment methods, channels
- Three to five Ethiopian player personas
- Mystery-shop scorecards on the market leaders, from registration to withdrawal
- Cost benchmarks for media, people, vendors and office space
- A decision workshop with your leadership team
A2Go-to-Market and Launch Strategy
- For
- Brands after a go decision, and local operators launching a new brand, vertical or relaunch.
- Typical length
- 4–6 weeks + launch support
A launch plan your team can run from day one: the proposition, the welcome offer, the channels, the budget, and the order every move happens in.
What you walk away with
- Proposition and welcome offer, stress-tested against the competition
- Localisation guide: tone, key terms and messaging in Amharic and English
- Holiday and football-season calendar mapped to your launch
- Channel mix with monthly budget split and target CPA
- A 90-day roadmap: pre-launch, soft launch, hard launch, scale
- KPI targets for registrations, FTDs, CPA, retention and GGR, plus a launch readiness checklist
A3Business Health Check and Growth Plan
- For
- Local operators whose growth has stalled, or who want a sharp outside view.
- Typical length
- 3–5 weeks
We find exactly where you're losing players, deposits or momentum, then rank the fixes in a 12-month growth plan with owners and forecast uplift.
What you walk away with
- Red, amber, green scorecard across eight areas of the business
- Funnel leak map, from first visit to loyal depositor
- Journey audit from registration to withdrawal, with a fix list for your tech team
- Competitive gap analysis on product, offers and brand presence
- 12-month growth plan and forecast model
A4Operational Setup Advisory
- For
- International brands standing up a local operation in Ethiopia.
- Typical length
- 4–8 weeks
A blueprint for your local operation (team, processes, partners and routines) ready to staff and run.
What you walk away with
- Operating model: what runs in Addis Ababa and what stays with HQ
- Org chart, phased headcount plan, and profiles for key hires
- 10 to 15 starter SOPs, from deposits and withdrawals to complaints and escalation
- Customer support model across phone, Telegram, WhatsApp, email and chat
- Introductions to vetted local vendors
- 30/60/90-day operations plan
A5Strategic Advisory Retainer
- For
- Operators who want a senior adviser on the ground, often after a Launch or Grow package.
- Typical length
- Monthly, minimum 6 months
A senior local adviser in your corner, keeping the plan on track and giving HQ a market read it can trust. Think part-time country manager, in an advisory seat.
What you walk away with
- Monthly steering meeting on KPIs and priorities
- Monthly market pulse: competitor moves, new offers, media, regulatory news, fixtures worth planning around
- On-call review of plans, budgets and campaigns
- Quarterly strategy review
- Local context for board and HQ reporting
Keep building the play.
- Operations and GrowthWe set up and train. We build your growth engine and teach your team to drive it.
- MarketingWe plan and deliver. Your brand on the street, in the fan zone and in the conversation.
Need more than one? The Launch, Grow and Scale packages bundle services along the routes most operators take.
Tell us your market. We'll show you the first move.
Based in Addis Ababa, Ethiopia.